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    New drop

    Jëuf X Alba Optics

    Every ride tells a story. Some you live. Others you simply witness.

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    SPRING SUMMER 2025

    New roads. Stories to tell.

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    Blog

    Stories to tell.

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    Experiences

    Travel postcards

    There are stories that become experiences. These are the stories that Jëuf loves to tell.

    Jëuf

    Stories to tell

    For us, Jëuf is a significant journey, woven from stories waiting to be told. Our name means 'Pass' in the Ladin language, and our roots trace back to the Dolomites, where beauty meets challenge.

    Join us. With Jëuf, your sporting journey becomes an unforgettable experience.

    Nuovi occhiali Jëuf x Alba Optics: stile urbano e prestazioni elevate
    Stories

    New Jëuf x Alba Optics Glasses: Urban Style and High Performance

    Authentic visions, where every ride becomes a memory to cherish.
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    Un Viaggio nel Tempo: Scopri la Magia di Ogni Attimo
    Stories

    A Journey Through Time: Discover the Magic of Every Moment

    Time can truly stand still. In a fleeting moment, a simple face or a vast landscape can transport us to a suspended dimension, where every second gains a different, unique value.
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    Ho Trasformato la Mia Passione per le Biciclette in una Ciclo Officina: La Storia di Lorenzo
    Stories

    I Turned My Passion for Bicycles into a Bike Workshop: The Story of Lorenzo

    Lorenzo has always loved bicycles and mechanics, and after years of working in an office, he opened a bike workshop in his hometown, turning his passion into a profession.
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    La bellezza del ciclismo nelle stagioni più autentiche
    Stories

    The Beauty of Cycling in the Most Authentic Seasons

    Unique emotions where every moment becomes one to live.
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    Uno Shooting in Piemonte, alla Ricerca dell’Effetto WOW!
    Stories

    A Photoshoot in Piedmont, in Search of the WOW Effect!

    Exploring the Langhe in Piedmont, amidst breathtaking landscapes and frosty dawns, to capture the authenticity of winter cycling.
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    NEW DROP

    Jëuf X Alba Optics

    Where light meets form and performance becomes style: three VZUM™ lens shades for every light condition, engineered to perform through everyday rides and all conditions.

    Clear vision, technical soul, designed for those who turn every ride into an experience to live and remember.
    Jëuf x Alba Optics Delta Glasses - Vzum F-Lens Beetle
    €209,00
    €209,00
    €209,00
    Discover the Jëuf x Alba Optics Delta Glasses with Vzum Pink Lenses. Exclusive Limited Edition Design and High Performance.
    €154,00
    €154,00
    €154,00
    Jëuf x Alba Optics Delta Sunglasses - Vzum Alu
    €179,00
    €179,00
    €179,00
    Technology

    Pertex® Quantum Air

    Lightness and protection: Jëuf windbreakers are made with Pertex® Quantum Air technology.

    The Jëuf Pro Windproof Pertex® jacket and vest are ultra-lightweight windproof garments made with Japanese Pertex® Quantum Air fabrics.

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    The Jëuf Pro Windproof Pertex® jacket and vest are ultra-lightweight windproof garments made with Japanese Pertex® Quantum Air fabrics.

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    "Our product is handmade, crafted to last, made for those who own it to love."

    Prossimità

    We produce locally, preferring countries close to Italy. We ensure good working conditions, promoting sustainability and ethical practices.

    Sustainability

    We use certified yarns and fabrics from a controlled supply chain, ensuring responsible practices and a positive environmental impact.

    Precision

    Committed to environmental responsibility, we create products with sustainable practices to reduce ecological impact and ensure a positive legacy.