Stories to tell
For us, Jëuf is a significant journey, woven from stories waiting to be told. Our name means 'Pass' in the Ladin language, and our roots trace back to the Dolomites, where beauty meets challenge.
Join us. With Jëuf, your sporting journey becomes an unforgettable experience.
Jëuf X Alba Optics
Where light meets form and performance becomes style: three VZUM™ lens shades for every light condition, engineered to perform through everyday rides and all conditions.
Clear vision, technical soul, designed for those who turn every ride into an experience to live and remember.

Travel postcards
There are stories that become experiences. These are the stories that Jëuf loves to tell.
Pertex® Quantum Air
Lightness and protection: Jëuf windbreakers are made with Pertex® Quantum Air technology.

The Jëuf Pro Windproof Pertex® jacket and vest are ultra-lightweight windproof garments made with Japanese Pertex® Quantum Air fabrics.
The Jëuf Pro Windproof Pertex® jacket and vest are ultra-lightweight windproof garments made with Japanese Pertex® Quantum Air fabrics.



"Our product is handmade, crafted to last, made for those who own it to love."
Prossimità
We produce locally, preferring countries close to Italy. We ensure good working conditions, promoting sustainability and ethical practices.
Sustainability
We use certified yarns and fabrics from a controlled supply chain, ensuring responsible practices and a positive environmental impact.
Precision
Committed to environmental responsibility, we create products with sustainable practices to reduce ecological impact and ensure a positive legacy.