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    New drop

    Jëuf X Alba Optics

    Every ride tells a story. Some you live. Others you simply witness.

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    SPRING SUMMER 2025

    New roads. Stories to tell.

    DISCOVER

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    Stories to tell.

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    Jëuf

    Stories to tell

    For us, Jëuf is a significant journey, woven from stories waiting to be told. Our name means 'Pass' in the Ladin language, and our roots trace back to the Dolomites, where beauty meets challenge.

    Join us. With Jëuf, your sporting journey becomes an unforgettable experience.

    NEW DROP

    Jëuf X Alba Optics

    Where light meets form and performance becomes style: three VZUM™ lens shades for every light condition, engineered to perform through everyday rides and all conditions.

    Clear vision, technical soul, designed for those who turn every ride into an experience to live and remember.

    Technology

    Pertex® Quantum Air

    Lightness and protection: Jëuf windbreakers are made with Pertex® Quantum Air technology.

    The Jëuf Pro Windproof Pertex® jacket and vest are ultra-lightweight windproof garments made with Japanese Pertex® Quantum Air fabrics.

    The Jëuf Pro Windproof Pertex® jacket and vest are ultra-lightweight windproof garments made with Japanese Pertex® Quantum Air fabrics.

    "Our product is handmade, crafted to last, made for those who own it to love."

    Prossimità

    We produce locally, preferring countries close to Italy. We ensure good working conditions, promoting sustainability and ethical practices.

    Sustainability

    We use certified yarns and fabrics from a controlled supply chain, ensuring responsible practices and a positive environmental impact.

    Precision

    Committed to environmental responsibility, we create products with sustainable practices to reduce ecological impact and ensure a positive legacy.