Stories to tell

Unique emotions where every moment becomes one to live.

Exploring the Langhe in Piedmont, amidst breathtaking landscapes and frosty dawns, to capture the authenticity of winter cycling.

Discover the new Jëuf Fall/Winter collection, designed to offer protection, comfort, and top performance in the harshest weather conditions.

Lorenzo has always loved bicycles and mechanics, and after years of working in an office, he opened a bike workshop in his hometown, turning his passion into a profession.

Time can truly stand still. In a fleeting moment, a simple face or a vast landscape can transport us to a suspended dimension, where every second gains a different, unique value.

An Adventure of 700 km and 16,000 Meters of Elevation with the Jëuf Pro Carbon Line: The Account of a Cyclist Determined to Push His Limits.