The Stories We Choose to Tell
A cycling journey through the Swiss Alps, where landscapes, encounters and memories become a story. Because every story begins with how we choose to live it.
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Stories to tell
Gravel bike and white roads: freedom and off-road cycling away from the chaos
A journey on a gravel bike through white roads and dirt tracks, far from traffic and urban chaos, to capture the true spirit of off-road cycling.
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Jëuf in Val Maira: Epic Cycling Between Colle Fauniera and the “Piedmont Dolomites”
Cycling in Val Maira means tackling legendary climbs like Colle Fauniera, discovering the “Little Dolomites” of Piedmont—a journey through effort, silence, and authentic alpine traditions.
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New Jëuf x Alba Optics Glasses: Urban Style and High Performance
Authentic visions, where every ride becomes a memory to cherish.
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The Beauty of Cycling in the Most Authentic Seasons
Unique emotions where every moment becomes one to live.
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A Photoshoot in Piedmont, in Search of the WOW Effect!
Exploring the Langhe in Piedmont, amidst breathtaking landscapes and frosty dawns, to capture the authenticity of winter cycling.
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New Jëuf Fall/Winter Collection: Protection and Comfort for Winter
Discover the new Jëuf Fall/Winter collection, designed to offer protection, comfort, and top performance in the harshest weather conditions.
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I Turned My Passion for Bicycles into a Bike Workshop: The Story of Lorenzo
Lorenzo has always loved bicycles and mechanics, and after years of working in an office, he opened a bike workshop in his hometown, turning his passion into a profession.
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A Journey Through Time: Discover the Magic of Every Moment
Time can truly stand still. In a fleeting moment, a simple face or a vast landscape can transport us to a suspended dimension, where every second gains a different, unique value.
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